Navigating Namibia’s Digital Landscape: A 2024 Overview

Digital Landscape Blog Picture


This blog contains all the latest data, insights, and trends you need to help you understand how people in Namibia use digital devices and services in 2024.

If you want to check whether this is our most up-to-date report for Namibia, or if you’re looking for data on digital trends and behaviours in Namibia for previous years, you can find DataReportal’s full collection of reports on Namibia by clicking here.

You’ll also find the complete Digital 2024 report for Namibia in the “full report” section below, but we’ll start by taking a look at the essential headline numbers for Namibia this year.

Just before that, we’d like to thank We Are Social and Meltwater for making the 2024 Global Digital Reports series possible.

The state of digital in Namibia in 2024

Digital adoption and use in Namibia in early 2024 can be summarized with the following key points from DataReportal:

  1. At the beginning of 2024, Namibia boasted 63 million internet users, indicating an internet penetration rate of 62.2%.

  2. Social media usage in Namibia saw 9 thousand users in January 2024, constituting 26.8% of the total population.

  3. The prevalence of cellular mobile connections was noteworthy, with 91 million active connections in early 2024, surpassing the total population at 110.8%.

While these headline statistics provide a comprehensive snapshot of the digital landscape in Namibia, delving deeper into the data is essential for understanding the evolving trends and behaviors in the digital space. To gain a more nuanced perspective, let’s explore the latest numbers, starting with valuable context regarding Namibia’s population.

Population of Namibia in 2024

As of January 2024, Namibia’s population reached 2.62 million.

Recent data highlights a population growth of 39 thousand individuals, representing a 1.5% increase from early 2023 to the beginning of 2024.

Gender distribution in Namibia shows that 51.8% of the population is female, while 48.2% is male.

Breaking down the living arrangements, 55.2% of Namibia’s population resided in urban centers, with the remaining 44.8% residing in rural areas.

Note: Gender data is currently available exclusively for categorization as “female” and “male.”

Namibia’s population by age

The median age of Namibia’s population is 21.5.

Note: %ages may not sum to 100 % due to rounding.

Internet use in Namibia in 2024

In January 2024, Namibia recorded 1.63 million internet users, constituting a 62.2% internet penetration rate relative to the total population.

An analysis by Kepios reveals a growth of 24 thousand internet users in Namibia, indicating a 1.5% increase from January 2023 to January 2024.

To provide perspective, these figures imply that, at the beginning of 2024, 37.8% of the population in Namibia, or 991.3 thousand people, did not use the internet.

It’s important to note that complexities in collecting and analyzing internet user data may lead to a time lag before research is ready for publication. Consequently, the latest published figures might under-represent the true extent of internet adoption and growth. For more details, refer to our comprehensive notes on data.

For a deeper understanding of global internet adoption and usage trends, stay tuned for our regular Global Statshot reports.

Go global: see how Namibia’s current “state of digital” compares with connectivity in other countries by reading our flagship Digital 2024 Global Overview Report, which includes hundreds of slides of global digital data, and our in-depth analysis of what these numbers might mean for you.

Internet connection speeds in Namibia in 2024

According to Ookla’s published data, Namibian internet users could anticipate the following connection speeds at the beginning of 2024:

  • Median mobile internet connection speed through cellular networks: 21.60 Mbps.
  • Median fixed internet connection speed: 13.88 Mbps.

Over the twelve months leading to the start of 2024, Ookla’s findings indicate a noteworthy improvement in median mobile internet connection speeds in Namibia, with an increase of 3.30 Mbps (18.0%).

Additionally, Ookla’s data highlights a substantial surge in fixed internet connection speeds in Namibia, with a remarkable increase of 5.60 Mbps (67.6%) during the same period.

Social media statistics for Namibia in 2024

In January 2024, DataReportal’s figures revealed 703.9 thousand active social media user identities in Namibia. It’s essential to note that changes in our methodology and data sources over the past year may make this figure appear different from those in previous years.

Caution is advised when comparing this year’s social media user values with those from earlier reports, as corrections in source data and shifts in user behavior may contribute to reported value changes.

Analyzing data from Kepios, there was a notable increase of 126 thousand social media users in Namibia from early 2023 to the beginning of 2024, marking a growth of 21.8%.

While social media users in Namibia at the start of 2024 represented 26.8% of the total population, it’s crucial to recognize that these users may not necessarily equate to unique individuals. Refer to our detailed data notes for further understanding.

Furthermore, social media platforms’ ad planning tools indicated that 703.4 thousand users aged 18 and above were active in Namibia at the beginning of 2024, accounting for 46.2% of the total population aged 18 and above.

In a broader context, 43.1% of Namibia’s total internet user base, regardless of age, engaged with at least one social media platform in January 2024. Additionally, gender data, currently available only for “female” and “male,” showed a distribution of 50.3% female and 49.7% male among Namibia’s social media users at that time.

Facebook users in Namibia in 2024

Data published in Meta’s advertising resources indicates that Facebook had 703.9 thousand users in Namibia in early 2024.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months – including making significant revisions to its base audience data for Facebook – so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see this article, as well as our comprehensive notes on data.

Facebook user growth in Namibia

Figures published in Meta’s tools indicate that Facebook’s potential ad reach in Namibia increased by 126 thousand (+21.8 %) between January 2023 and January 2024.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Namibia decreased by 14 thousand (-1.9 %) between October 2023 and January 2024.

However, it’s important to stress that these advertising reach figures are not the same as the monthly active users figures that Meta reports in its investor earnings announcements, and they should not be interpreted as such.

As the company states within its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users or engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the platform’s overall user base.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving.

Facebook adoption in Namibia

Namibia experienced a significant Facebook ad reach at the beginning of 2024, reaching 26.8% of the total population. It’s essential to note that Meta, the parent company of Facebook, permits usage for individuals aged 13 and above. Interestingly, 39.4% of the eligible audience in Namibia actively uses Meta in 2024.

For a broader perspective, Facebook’s ad reach in Namibia accounted for 43.1% of the local internet user base in January 2024, irrespective of age.

Breaking down the demographics, the Facebook ad audience in Namibia at the start of 2024 was composed of 50.3% females and 49.7% males.

Note: Meta’s advertising resources only publish audience gender data for “female” and “male” users.